ABOUT US
Travis Gerber, Managing Director of Cohort Consulting Group, is a seasoned executive with over 20 years of leadership experience across multinational corporations and high-growth startups. Based in Seattle, Washington, Travis specializes in driving business strategy, operational excellence, organizational leadership, and customer success for various industries and company sizes.
Travis’s career includes a significant role as the Senior Leader for Worldwide Azure Customer Success, where he led a global team across 122 subsidiaries and drove services revenues from $80M to $500M annually. Additionally, he was CIO of Microsoft Ltd. in the United Kingdom, managing client services to over 5,000 employees across 11 regional sites.
Most recently, as the Chief Operating Officer of LIFX, a leading smart lighting company, Travis demonstrated his strategic thinking. He oversaw product, finance, and operations during rapid growth. His leadership drove a 16% reduction in operational costs, improved gross margins from 25% to 40%, and increased annual revenue by 24%. By aligning product strategy with customer lifecycle management and integrating marketing with customer success, he delivered measurable results that positioned LIFX for scalable growth.
Travis holds an MBA from the University of Washington’s Michael G. Foster School of Business and completed the University of New South Wales General Management Program in Sydney, Australia. His expertise includes strategic planning, operational efficiency, product management, and customer success. Known for fostering cross-functional collaboration and building strategic partnerships with global tech leaders like Amazon, Microsoft, and Google, Travis excels at driving organizational change and delivering sustainable growth.
Father of 3, husband to entirely-too-amazing wife, Melissa, and pet-appointed human assistant to Mochi, the dog (Boxer). Travis enjoys supporting his children in sports and theater endeavors, American Football (Seattle Seahawks), cooking, and traveling.
Through Cohort Consulting Group, Travis brings his extensive leadership experience to businesses seeking tailored strategies to succeed in AI transformation and adoption.