ABOUT US
Travis Gerber, Managing Director of Cohort Consulting Group, is a seasoned executive with over 20 years of leadership experience across multinational corporations and high-growth startups. Based in Kirkland, Washington, Travis specializes in driving product innovation, operational excellence, and customer success for the high-tech, consumer electronics, retail, and finance industries.
Travis’s career includes a significant role as the Senior Director for Worldwide Azure Customer Success and Services Product Management at Microsoft. Here, he led a global team across 122 subsidiaries, driving professional services revenue from $80M to $500M annually.
At Buddy Technologies, Travis served as Vice President of Customer Success, where he developed and executed customer success strategies that enhanced retention, streamlined customer support operations, and significantly improved customer lifetime value.
As the Chief Operating Officer of LIFX, a leading smart lighting company, Travis demonstrated his strategic thinking. He oversaw product, finance, and operations during a period of rapid growth. His leadership drove a 16% reduction in operational costs, improved gross margins from 25% to 40%, and increased annual revenue by 24%. By aligning product strategy with customer lifecycle management and integrating marketing with customer success, he delivered measurable results that positioned LIFX for scalable growth.
Travis holds an MBA from the University of Washington’s Michael G. Foster School of Business and completed the University of New South Wales General Management Program. His expertise includes strategic planning, operational efficiency, product management, and customer success. Known for fostering cross-functional collaboration and building strategic partnerships with global tech leaders like Amazon, Microsoft, and Google, Travis excels at driving organizational change and delivering sustainable growth.
Through Cohort Consulting Group, Travis brings his extensive leadership experience to businesses seeking tailored strategies to achieve operational alignment, financial optimization, and long-term success.